The Local Lead Gen Playbook

Field notes on making local marketing pay.

How to see what your marketing actually turns into in booked revenue — attribution, wasted spend, Google Ads, local SEO, and where AI takes the manual work off your plate.

Marketing That Pays: The Local Owner's Guide to Knowing What Every Dollar Returns
Start here · the pillar guide

Marketing That Pays: The Local Owner's Guide to Knowing What Every Dollar Returns

Marketing ROI for local business made simple: trace every dollar from impression to booked job to revenue with Owner's Math, plus real local benchmarks.

Read the guide →
The 2026 Attribution Gap: Why Your Ad Platforms All Report Different Numbers

The 2026 Attribution Gap: Why Your Ad Platforms All Report Different Numbers

Your ad platforms all report different conversion numbers. Here is what causes the marketing attribution problem and how local owners fix it with Owner's Math.

Read how I think before you pay me a dollar.

The Local Lead Gen Playbook — my newsletter and public teardowns on making local marketing actually pay.

Read the free PlaybookBook a call