Privacy & Cookie Notice

Last updated 1 July 2026

This notice explains what happens to information when you visit eddiejsmith.com (the “Site”), operated by Eddie J. Smith (“we,” “us”). It covers the analytics and cookies used on the Site and the choices and rights you have.

The short version

• The Site does not ask you for your name, email, or phone number. Booking a call happens on Google Calendar and the newsletter sign-up happens on LinkedIn — each governed by that provider’s own privacy policy.
• We use Google Analytics (via Google Tag Manager) to understand how the Site is used. That’s it.
• In the EEA, UK, and Switzerland, analytics cookies are off by default until you accept them in the cookie banner. Elsewhere they are on by default and you can decline any time via your browser.

What we collect

Usage & analytics data (automatic). When you view the Site, Google Analytics 4 — loaded through Google Tag Manager (container GTM-P9X8MDSR) — may record pages viewed, time on page, referring source, approximate location (country/region, derived from IP), and device/browser type, using cookies and similar identifiers.

Your consent choice. If you use the cookie banner, your choice is stored in your browser’s local storage (key ejs_consent) so we don’t ask again. It stays on your device and is not sent to us.

We do not collect names, email addresses, phone numbers, payment details, or any special-category (e.g., health) data through this Site.

Cookies & similar technologies

• Analytics cookies (Google Analytics, set via Google Tag Manager) — measure Site usage; typically first-party _ga-style cookies lasting up to ~2 years.
• Consent signal — a small value in your browser’s local storage recording whether you accepted or declined analytics.

We use Google Consent Mode v2. For visitors in the EEA, UK, and Switzerland, analytics and ad-related storage are denied by default and enabled only if you click “Accept.” For visitors elsewhere, analytics is enabled by default.

How to control cookies: use the banner (EEA/UK/CH), your browser settings (block or delete cookies), or Google’s Analytics opt-out add-on. We honor the Global Privacy Control / “Do Not Track” signal where legally required.

Why we use it & legal basis

We use analytics to understand which content is useful, improve the Site, and measure marketing. Where the law requires opt-in consent (EEA/UK/CH), our legal basis is your consent, which you can withdraw at any time by declining in the banner or clearing the stored choice. Elsewhere, we rely on our legitimate interest in understanding and improving the Site.

Who we share it with

Analytics data is processed by Google (Google Analytics / Google Tag Manager) acting as our service provider. We do not sell or “share” your personal information for cross-context behavioral advertising as defined by U.S. state privacy laws. Booking (Google Calendar) and the newsletter (LinkedIn) are operated by those companies as separate controllers under their own policies.

International transfers

Google may process data in the United States and other countries. Where personal data is transferred out of the EEA/UK, it relies on transfer mechanisms such as the EU–U.S. Data Privacy Framework and/or Standard Contractual Clauses.

How long we keep it

Analytics data is retained according to our Google Analytics configuration (by default, user-level and event data are retained up to 14 months, then deleted). Your on-device consent choice persists until you clear your browser storage.

Your rights

Depending on where you live, you may have the right to access, correct, delete, or port your data, to object to or restrict processing, and to withdraw consent. If you are in California, you may request to know, delete, or correct personal information and to opt out of sale/sharing (we do not sell or share). Because the Site collects only pseudonymous analytics data — not your name or email — we may be unable to identify your specific data, but we will help where we can. To make a request, email eddie.j.smith3@gmail.com. You may also complain to your local data-protection authority.

Children

The Site is intended for business owners, is not directed to children, and we do not knowingly collect data from anyone under 16.

Changes

We may update this notice as our practices or the law change; we will revise the “last updated” date above.

Contact

Questions about this notice or your data: eddie.j.smith3@gmail.com.